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Rick Morgan, Dana Point
I’m deeply disappointed at the route the Dana Point Chamber of Commerce has chosen to have a logo created for its “Shop Local” brand.
As most of the Chamber’s members should know, creating a brand takes time and talent from the designer, as well as money from the client. It’s fine to have the community involved, but it’s asking for creative pretty much for free. The winner of this contest is “awarded with recognition and publicity,” plus a five-course dinner for four “graciously donated” by Brio Tuscany Grille.
With all due respect: Big deal. This is business, and the Chamber is asking for charity. Brio will write the dinner off as a business expense.
Economic times are still very challenging, not least for the graphic design field. You want the community to really get involved? Have the roughly 400 members of the DPCC kick in an easily affordable $25 each—even $10 would be sizable—and make this a very fun, competitive competition. The winner, based on Facebook “likes” would receive half the purse, with the 1st and 2nd runners-up splitting the other half. And Brio could still donate the dinner. It’s a win-win.
As it stands, the Dana Point business community is the only real winner. But try looking at it from an artist’s standpoint. It’s understandable to keep business local, but make this campaign worthwhile for the artists. As the designer of the Dana Point city seal, I did do the job for free. The difference is, I’m the one who offered to do the job for the city, and I wanted to become part of its history.
It’s a shame that the Chamber, in this instance, doesn’t live up to its own Mission Statement: “. . . to promote business interests and protect the free enterprise system, to pursue a healthy economy and strive for a better quality of life in our community.”
Perhaps the Chamber doesn’t think this brand is really worth it. Well, you get what you pay for. I would encourage any serious graphic designer to boycott this contest. Your time and talent are worth more than a bunch of “likes,” a photo-op and a dinner.