Shop local incentive program continues to support area businesses during construction
By Andrea Swayne
The Shop Del Prado contest winners for February were presented with their winnings on Wednesday at the Ritz-Carlton Laguna Niguel, a prize package that includes an overnight stay at the Ritz-Carlton, dinner for two at Luciana’s Ristorante and two Marine Mammal Adventure Cruise passes from the Ocean Institute.
Shop Del Prado is an incentive program created by the Dana Point Chamber of Commerce and the City of Dana Point in an effort to provide support to Del Prado area businesses during Lantern District construction. Prizes are donated by businesses that are chamber members and awarded to the winner of a monthly random drawing. Shoppers and diners of Del Prado businesses are asked to turn their receipts in to the chamber to receive one raffle ticket for every $10 spent.
This month’s winners are Ann and Bill Barrett of San Clemente, who won after submitting a receipt from Riviera Laser Centers.
“I am just so excited because I don’t usually win anything,” Ann Barrett said. “With all the construction going on, businesses are a bit inaccessible at times. I was happy to make it a point to help with that.”
According to Heather Johnston, the chamber’s executive director, the program has been successful in stimulating shopping and dining on Del Prado and her office has continually seen an increase in people stopping in specifically to turn in their receipts.
“We are so lucky in Dana Point to have such a good partnership that even businesses not on Del Prado are supporting those that are,” Johnston said. “It’s a great opportunity for everybody.”
The Ritz-Carlton is on board with being supportive to fellow Dana Point businesses, said Shannon Gilbert, director of sales and marketing, after the prize presentation.
“We are delighted to support fellow businesses and chamber members in the Lantern District,” Gilbert said. “It’s an honor to be part of this important initiative.”
Receipts turned in during the month of February totaled $18,405.23 in sales—over $8,000 more than January’s total—resulting in 1,769 entries into the contest, according to Chamber of Commerce Senior Operations Manager, Vickie McMurchie.
Receipts can be taken to the Chamber of Commerce office at 34163 Pacific Coast Highway, Suite 100 (Note: This is a new location.), or sent via email to firstname.lastname@example.org. Emailed entries must include a copy or photo of the receipt along with the shopper’s name, phone number, email address and home zip code. The contest is set to run through October.
For more information, visit www.dplanterndistrict.com.