By Robert Sedita, Management Analyst, Dana Point Community Development
As avid cyclists and residents of Dana Point, Bill and Melissa Mol love the cycling culture found throughout the city, and saw the demand for a full service bike shop that offered a high quality retail experience.
This demand, and their passion for the sport, led them to transition from being employees to employers and opening Cycleogical on March 17, 2012.
As cyclists themselves, Bill and Melissa knew what other cyclists were looking for in a bike shop, and what they expected in its products and services. This firsthand knowledge allowed Bill and Melissa to build a standard of high quality into Cycleogical, to offer a wide array of services including professional bike maintenance and repair, and to sell parts, accessories, clothing and the latest mountain and road bicycles.
This high quality is not limited to just the store’s maintenance and products, but is also found in its customer service, and in the way the Mols sell bicycles.
Purchasing a bike is a lot like purchasing a car, and because of this Bill and Melissa have built a test ride philosophy into Cycleogical. For a small fee, Cycleogical allows its customers to test ride a bike similar to the one they are interested in purchasing for 24 hours. After the test ride, if the customer decides to purchase the bike, the test ride fee is put toward the cost of the new bike. In addition to this, once a customer purchases a new bike, Cycleogical provides a free 30-day/100-mile tune up.
Bill and Melissa not only treat their customers well, but they also support their community. They are active in the Boys & Girls Club, Dana Point Cycling Foundation and the Dana Point Grand Prix. At last year’s Grand Prix, Cycleogical sponsored the kids’ race and donated its services, making repairs and performing maintenance to the kids’ bicycles. In addition, working with the Boys & Girls Club and the Dana Point Cycling Foundation, Cycleogical was able to arrange to have 50 bicycles donated to kids at the Boys & Girls Club for the holidays. Bill and Melissa are also working toward starting a bicycle clinic at the Boys and Girls Club to teach kids riding techniques and bike safety.
Bill and Melissa have two boys ages, 10 and 13, who share their passion for cycling. Bill started cycling at 4 years old, and introduced Melissa to cycling while they were attending college. Before starting Cycleogical, Melissa worked in medical practice business development and Bill worked in commercial real estate, for IBM and with cycle shops. Bill served in the Army for four years and deployed during the first Gulf War, as a combat photographer.