By Amanda Huffman
Hollingsworth/Smith, a Branding & Communication Design Agency
646.409.7543
www.hollingsworthsmith.com
After years of working together at New York ad agencies, business partners Brady Hollingsworth and David Smith decided to strike out on their own. Their design agency, Hollingsworth/Smith, can be found online at their website, with plans to open a storefront soon.
“We want to position ourselves in the heart of Dana Point’s new commerce area,” Brady Hollingsworth said of their decision to locate within the Lantern District.
Hollingsworth/Smith focuses on branding and communication, creating logos, websites and brand packaging for a variety of clients. It specializes in package design, marketing communications and crafting corporate identities.
A Southern California native, Hollingsworth graduated from ASU’s Walter Cronkite School of Journalism and Mass Communication. Smith graduated from Parson’s New School of Design. Their past clients include NYU: Polytechnic Institute, Nohona Coconut Oil and Yale’s Summer School of Music.
“Before you had to live in an advertising mecca,” Hollingsworth said, “But now with the internet you can work remotely. Why wouldn’t you want to live in a beautiful city like Dana Point?”
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