By Steve Sohanaki
EVOLVE PERSONALIZED FITNESS
24582 Del Prado Ave., Dana Point
949.661.1213
www.evolvefitnessdp.com
After selling his gym, Kardia Fitness, in August of 2013, Scott Newton had a secure management position at Lifetime Athletic in Laguna Niguel. About a year later, Newton wasn’t as fulfilled with his new position as he had hoped and longed to return to personalized fitness.
That’s when he decided to get his old gym back, rebrand it, and start over.
“I missed the aspect of gym ownership and personal relationships that help people get results,” Newton said.
After he took back Kardia Fitness from the man he had sold it to about a year earlier, he changed the name to Evolve Personalized Fitness and based the new business on offering a different style of training.
“Our focus now is on semi-private coaching,” Newton said. “Before it was basic memberships, personal training and boot camp style classes. Semi-private is better, safer and more efficient.”
The semi-private coaching system is managed by training a maximum of five clients for one to three days per week. For Newton, the dynamics of training in a small group make a substantial difference in helping clients attain the results the desire.
A client will usually sign up for a 16-week program after receiving a personalized assessment of their fitness goals and preferences. Clients will be assigned to an appropriate program based on their fitness level so they can reach their goals as safely as possible, Newton said.
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