New juice bar offers vegetable forward juices for a healthy, clean lifestyle
By Andrea Papagianis
Customization is key at Juicilicious Juice Bar in Dana Point as customers turn to organic juiced remedies to better their ailments, skin conditions or to add a little energy to their lives, said founder Jamie Hoben.
Open since early December, Juicilicious already has a big local fan base, Hoben said. Some are new to juicing, while others, like Juicilicious co-owner Cesily Kuriel, are longtime clients of Hoben’s homemade and personalized concoctions.
After a couple hospital stints and a healthcare scare, Hoben, a personal trainer, was turned onto juicing by her mother. With a juicer and organic fruits and vegetables in hand, Hoben changed her life and health for the better. She hasn’t looked back since.
For the past two years, the certified nutritionist and trainer with a background in holistic health has been making juices at home and delivering them to clients throughout Orange and northern San Diego counties.
Call it what you will, but fate struck when Kuriel, a CPA by profession, came across Hoben’s specially tailored juices. Kuriel had done cleanses before, but none like Hoben’s Jucilicious blends. She did a three day cleanse, and the rest is history.
With Kuriel’s financial background and Hoben’s nutritional knowledge and recipes, the pair launched their first storefront last month. While the menu has been modified and slimmed, Jucilicious staffers will customize blends to fit every client’s needs, Hoben said. As for the delivery business, it’s still intact and booming.
To find out more, stop by their store at 34085 Pacific Coast Highway, Suite 109, or visit www.juicilicious.com.