By Andrea Papagianis
Drivers traveling Pacific Coast Highway and Del Prado Avenue have been treated to more than just construction update messages as the city works to revamp downtown streets.
Electronic message boards reading, “You’re beautiful” and “Mama said there’d be days like this” accompany traffic alerts and construction updates as crews move to turn the roads into two-way streets, add medians, bus pullouts and more. When the signs came back online after being off for a few days, one read “Did you miss us.”
Staff suggested including humorous messages as a way of bringing some levity to a potentially frustrating situation, said Brad Fowler, the city’s director of public works and engineering.
The messages have also been an effective way to get people to pay attention to the non-humorous messages supplying information about the closures, he said.
“We hope it attracts people’s attention as well as trying to bring a little bit of humor,” Fowler said.
Fowler said the messages will continue with staff suggestions as work carries on. The city continues work along PCH and northern Del Prado in the coming weeks, with first phase construction likely lasting through the fall.
For construction updates, visit www.danapoint.org, place the cursor on “City News,” scroll to “Town Center” and click on “PCH/Del Prado Street Design/Construction.”
Jim Shilander contributed to this report