City Provides Humorous Notes to Drivers During PCH Construction

City staff has been placing humorous messages in with traffic and construction alerts to lighten a sometimes frustrating situation for drivers. Photo: Andrea Swayne

City staff has been placing humorous messages in with traffic and construction alerts to lighten a sometimes frustrating situation for drivers. Photo: Andrea Swayne

By Andrea Papagianis

Drivers traveling Pacific Coast Highway and Del Prado Avenue have been treated to more than just construction update messages as the city works to revamp downtown streets.

Electronic message boards reading, “You’re beautiful” and “Mama said there’d be days like this” accompany traffic alerts and construction updates as crews move to turn the roads into two-way streets, add medians, bus pullouts and more. When the signs came back online after being off for a few days, one read “Did you miss us.”

Staff suggested including humorous messages as a way of bringing some levity to a potentially frustrating situation, said Brad Fowler, the city’s director of public works and engineering.

The messages have also been an effective way to get people to pay attention to the non-humorous messages supplying information about the closures, he said.

“We hope it attracts people’s attention as well as trying to bring a little bit of humor,” Fowler said.

Fowler said the messages will continue with staff suggestions as work carries on. The city continues work along PCH and northern Del Prado in the coming weeks, with first phase construction likely lasting through the fall.

For construction updates, visit www.danapoint.org, place the cursor on “City News,” scroll to “Town Center” and click on “PCH/Del Prado Street Design/Construction.”

Jim Shilander contributed to this report

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3 Responses to “City Provides Humorous Notes to Drivers During PCH Construction”

  1. Dean
    May 5, 2014 at 8:08 pm #

    No amount of humor can lessen the impact of this ghastly construction. I doubt any citizen would have approved this if they knew what they know now. Not to mention the businesses that have suffered and will continue to suffer until what September/October? Meanwhile, the city has embarked on this $19 million boondoggle without commitments from developers? I guess this is the classic example of: “If we build it they will come.”

    • Randall McMurphy
      July 14, 2014 at 6:03 am #

      Anybody can find fault in almost anything if they try hard enough, and some try harder than others. I support the project that everybody had a chance to help in planning, over many years. We already know that if you don’t build it, they won’t come, as is evidenced by the 85 years of incomplete development in Town Center. Doing nothing, as you suggest, would fit the definition of crazy.

  2. T
    July 10, 2014 at 11:38 am #

    I love the humorous comments! It always brightens my day and does lessen my frustration with the construction. Keep it up DP!

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