Best Western Plus Marina Shores Hotel representatives were joined by city officials and Chamber of Commerce members for an official ribbon cutting ceremony October 18, celebrating the hotel’s grand reopening. Photo by Lauralyn Loynes
This week’s Business Beat features the Best Western Plus Marina Shores Hotel, Georges Fashion, Surterre Properties
By Brian Park
REOPENING
The Best Western Plus Marina Shores Hotel, 34280 Pacific Coast Highway, held a ribbon cutting ceremony Thursday, October 18, to celebrate its grand reopening, after completing a six-month long, $1.5 million renovation project.
Formerly a Holiday Inn Express, the hotel has been a Best Western member since the beginning of August. Although the hotel still offers the same amenities as before, many of the facilities have been refurbished and modernized. In addition to complimentary breakfasts, the hotel also features a remodeled pool, meeting facilities, a business center and a fitness center.
The fitness center might be small but includes state-of-the-art, brand new equipment for both cardiovascular and weight-training workouts. Just adjacent to the fitness center is the pool, which includes a sun deck. The meeting, or Riviera, room is large enough to seat up to 50 people, and the business center, located in the lobby, features computers, work stations and printing stations.
“We’ve always had these things, but they’ve been improved through our renovation,” Karen Mitchell, director of sales and marketing, said. “The response has been positive so far. We’ve gotten some excellent reviews on Trip Advisor and Yelp.”
The hotel features 87 rooms, which have all been remodeled with brand new furnishings, beds, draperies and carpets. Mitchell highlighted two rooms: the whirlpool suite—which includes an oversized king bed and bathroom with a whirlpool tub—and the two-room suite, which Mitchell called “perfect for families.”
The hotel welcomes prospective guests to tours of the new facilities. Mitchell says the hotel will also be offering special holiday rates. For more information, visit www.bestwestern.com and search “Marina Shores Hotel,” or call the hotel at 949.248.1000.
Georges Fashion owner George Robles offers high quality designer fashions at his new store in Monarch Bay Plaza. Photo by Andrea Swayne
GRAND OPENING
George Robles is a 30-year veteran of the clothing industry, and if there’s one thing he’s learned over the years, it’s that there’s nothing more important than quality. That is, Robles’ philosophy is to offer a combination of high quality merchandise with top-of-the-line service. On August 10, Robles premiered his newest venture, Georges Fashion, in Dana Point.
“I sell and like to deal in better quality goods,” Robles said. “There was a need here to keep a quality clothing store in the area.”
Georges Fashion carries suits, sport coats, casual wear, belts and other accessories. Some of the top brands the store carries include Alberto, Robert Graham, Eton, Zanella, Reyn Spooner, Tommy Bahama, Bugatchi, Nat Nast and Scott Barber.
Although the store primarily caters to men, Robles says he also carries ladies tops, jeans and leather coats. The store also offers tuxedo rentals, which Robles anticipates will be particularly popular with the high school crowd during formal and prom seasons.
“We try to allow the people a better option instead of going to the mall,” Robles said. “Whether it’s for themselves or for a gift, they can come to find whatever they need.”
Robles has already struck up a relationship with some of the local hotels. When hotel guests on business trips experience wardrobe malfunctions, Robles and his staff are contacted to tend to their needs.
“It just happened the other day when a customer forgot a shirt at the Marriott. We hopped on over and took care of his needs,” Robles said.
During the holiday season, the store is offering customers 20 percent off first-time purchases. Georges Fashion is located at 32932 Pacific Coast Highway, Suite 23. For more information, call 949.661.2300.
ANNIVERSARY
Surterre Properties has come a long way in six years. The company has grown to include six offices throughout south Orange County, including one in Monarch Beach, and has completed over $6 billion in sales.
The company attributes much of its success to its “technologically-advanced” team, consisting of 340 agents and 40 staff members. Their aggressive online campaign has led to greater hits on search engines, and in turn, has increased their exposure. Surterre also touts their real estate app, which connects users with all the features on the company website.
Surterre has also done their part in the community by offering regular e-waste and document shredding drives, in an effort to promote environmental sustainability. Over 50 tons of e-waste and over 45 tons of paper have been recycled, according to a news release.
For more information, visit www.surterreproperties.com.
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